Google Cheat Sheet for Google Plus

Google Plus Cheat Sheet for Small Business

Does Bing Copied Google's Innovation?

 
Source:http://www.franchisegator.com/google-monopoly/

Google Product Page displaying Untitled in Google SERP

Recently i've noticed Google Product Page is displaying "Untitled" in Google SERP has No title tag. When i enter search term "google adword keyword tool" in google search engine i've noticed that adwords tool page title tag displays "Untitled" in Google SERP. Even major search engine Google has this problem. What about other sites??? :)

Google Killed Some of its Products

Google announced more "spring cleaning" where they are killing off more of the products.

Most of you know they killed off Google Search Timeline a couple weeks ago, but now they told the world.

Others going away include:

• Google Bookmarks Lists
• Google Friend Connect
• Google Gears
• Google Wave
• Knol
• Renewable Energy Cheaper than Coal

For more details see the Google blog for dates and such.

Google Freshness Update

Google Freshness Update

Last week Google released yet another algorithm update, and although it wasn’t Panda 2.6 or Panda 2.5.2, it has affected up to 35% of searches. The newly-named ‘freshness update’ is built on the Caffeine update that was launched last year, allowing Google to provide the very latest content.

Google’s Amit Singhal states that

“Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.”

This seems to be a very timely release, especially in the UK, with lots of hot topics currently trending on the web and on social media, including Frankie Cocozza being kicked off the X Factor, the England poppy fiasco and Carlos Tevez leaving Manchester. With all these topics trending across the web, the freshness update has provided us with the very latest information on the subject from the last day, hour or even minute. There has been a lot of information around about the freshness update and here is Google’s official announcement.

So we know that the algorithm will do the following:

• Shows the lasted information on hot topics, trending stories and breaking news.
• Provides the latest information on regular and upcoming events including concerts, Olympics, General Elections, etc.
• Identify the very latest information on product releases, product reviews and information.

To determine how various websites were affected, Searchmetrics performed its analysis using its own SEO database, which ranks sites using its “SEO Visibility” metric. This metric is based on the search volume of a keyword, the type of search (informational, navigational or transactional) and the rank of the URL in question.

In the initial list of winners and losers (see below), Searchmetrics provides the previous SEO Visibility for the sites as of October 30th and the current rank as of November 6th. The percent change is also indicated on the far right, while the type of site is on the far left.

Winners



Losers

Google Plus Badge on your website

Google Plus Badge on Your Website

The Google+ badge helps you grow your audience on Google+ and show more recommendations in Google search by letting people add you to their circles and +1 your page, all without leaving your site.

Today, the badge is available to Google+ platform preview group. To get the badge, sign up for the group and then visit the configuration tool and choose the badge size that’s best for your site. If you’re in the group, you may also begin to encounter the badge as you browse around the web.

By using the Google+ badge to connect your website to your Google+ page, you:

• Make it easy for your audience to subscribe to your posts and endorse and share your site.
• Get more personal recommendations around the web, by connecting +1’s for your website with +1’s on your Google+ page.
• Qualify for Google+ Direct Connect, which lets people type +your_site_name on Google search and automatically start following your page.

Understand the basics for better website performance

In today’s world, a website is considered as a powerful and ultimate sales tool that opens your business into the world. A website increases your market presence acting as an effective PR tool. Nowadays websites are designed with multi purpose in mind like high rich user experience, ecommerce functionality, easy navigation and various factors. To achieve public awareness and high return on investments, just setting up a website is not enough. You will need to frame certain website goals in terms of its performance that will transform your website into very good sales tool.

Different factors that affect your website performance:

1. Website Content – Quality Content
2. Attractive Design of the Website
3. Website Speed
4. Browser Compatibility
5. Regular website updates
6. SEO, External and Internal Linking and many other related factors.

For retailers, who want to make business out of their website should develop their website as a sales and marketing tool. It needs to make the visitors buy your product, to make people to remember your website and come back again, to provide valuable information that will convince your customers and business partners. To learn about your website functioning, monitor its performance regularly. For retailers it doesn’t matter how many visitors make their way into your website, what matters is how many visitors make a purchase.

Here is a important stats that might benefits the retailers. According to Internet Retailer Top 500 Guide, web sales grew 31.3 percent in 2010 to $1.89 billion and accounted for 25 percent of the company's total sales. Brick-and-mortar shopping experience for the Web says that retailers are doing a better job of delivering a high-quality user experience. There has been shakeup in website speed category and rankings in terms of reliability when compared to last year. This shows that how important Google values user experience in website.

Retailers should compare their website with a normal store. People walk into a store, ask questions, enquire about various products and eventually end up buying them only when they are convinced. Similarly people come to know about your product through various online resources, seek reviews about your product, if they are convinced about your product they end up buying it.

There are various online advertising possibilities available some free, some paid. Choose whatever works well for you. Don’t just blindly put a bulk of money on Google Adwords or any PPC Campaigns. Do a little research about the conversion rates they provide before investing in them.

Don’t start an advertising campaign if your website is not designed as a marketing or sales tool. For example your website should have a good logo, list the awards your business has got, list the benefits your product or service brings, show people why they need to buy your product, provide a demo or a free trial and don't forget about the customer support.

More than everything discussed above, your website should look like a professional one with quality content. No customer will buy a product from an improper website that looks sluggish. Also provide an easy navigation to product pages so that users can find your products in one or two clicks.

Also optimize all your web pages with proper title tags, description and keywords to gain SEO benefits. It is very important that your website does not have any dead links and images. Finally always be prepared to make changes if you don't get the expected results in certain period of time.