“Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.”
In today’s world, a website is considered as a powerful and ultimate sales tool that opens your business into the world. A website increases your market presence acting as an effective PR tool. Nowadays websites are designed with multi purpose in mind like high rich user experience, ecommerce functionality, easy navigation and various factors. To achieve public awareness and high return on investments, just setting up a website is not enough. You will need to frame certain website goals in terms of its performance that will transform your website into very good sales tool.
Different factors that affect your website performance:
For retailers, who want to make business out of their website should develop their website as a sales and marketing tool. It needs to make the visitors buy your product, to make people to remember your website and come back again, to provide valuable information that will convince your customers and business partners. To learn about your website functioning, monitor its performance regularly. For retailers it doesn’t matter how many visitors make their way into your website, what matters is how many visitors make a purchase.
Here is a important stats that might benefits the retailers. According to Internet Retailer Top 500 Guide, web sales grew 31.3 percent in 2010 to $1.89 billion and accounted for 25 percent of the company's total sales. Brick-and-mortar shopping experience for the Web says that retailers are doing a better job of delivering a high-quality user experience. There has been shakeup in website speed category and rankings in terms of reliability when compared to last year. This shows that how important Google values user experience in website.
Retailers should compare their website with a normal store. People walk into a store, ask questions, enquire about various products and eventually end up buying them only when they are convinced. Similarly people come to know about your product through various online resources, seek reviews about your product, if they are convinced about your product they end up buying it.
There are various online advertising possibilities available some free, some paid. Choose whatever works well for you. Don’t just blindly put a bulk of money on Google Adwords or any PPC Campaigns. Do a little research about the conversion rates they provide before investing in them.
Don’t start an advertising campaign if your website is not designed as a marketing or sales tool. For example your website should have a good logo, list the awards your business has got, list the benefits your product or service brings, show people why they need to buy your product, provide a demo or a free trial and don't forget about the customer support.
More than everything discussed above, your website should look like a professional one with quality content. No customer will buy a product from an improper website that looks sluggish. Also provide an easy navigation to product pages so that users can find your products in one or two clicks.
Also optimize all your web pages with proper title tags, description and keywords to gain SEO benefits. It is very important that your website does not have any dead links and images. Finally always be prepared to make changes if you don't get the expected results in certain period of time.
Disallow: /search
Disallow: /groups
Disallow: /images
Disallow: /catalogs
Allow: /catalogs/about
Disallow: /catalogues
Disallow: /news
Allow: /news/directory
Disallow: /nwshp
Disallow: /setnewsprefs?
Disallow: /index.html?
Disallow: /?
Disallow: /addurl/image?
Disallow: /pagead/
Disallow: /relpage/
Disallow: /relcontent
Disallow: /imgres
Disallow: /imglanding
Disallow: /sbd
Disallow: /keyword/
Disallow: /u/
Disallow: /univ/
Disallow: /cobrand
Disallow: /custom
Disallow: /advanced_group_search
Disallow: /googlesite
Disallow: /preferences
Disallow: /setprefs
Disallow: /swr
Disallow: /url
Disallow: /default
Disallow: /m?
Disallow: /m/?
Disallow: /m/blogs?
Disallow: /m/directions?
Disallow: /m/ig
Disallow: /m/images?
Disallow: /m/imgres?
Disallow: /m/local?
Disallow: /m/movies?
Disallow: /m/news?
Disallow: /m/news/i?
Disallow: /m/place?
Disallow: /m/products?
Disallow: /m/products/
Disallow: /m/setnewsprefs?
Disallow: /m/search?
Disallow: /m/swmloptin?
Disallow: /m/trends
Disallow: /m/video?
Disallow: /wml?
Disallow: /wml/?
Disallow: /wml/search?
Disallow: /xhtml?
Disallow: /xhtml/?
Disallow: /xhtml/search?
Disallow: /xml?
Disallow: /imode?
Disallow: /imode/?
Disallow: /imode/search?
Disallow: /jsky?
Disallow: /jsky/?
Disallow: /jsky/search?
Disallow: /pda?
Disallow: /pda/?
Disallow: /pda/search?
Disallow: /sprint_xhtml
Disallow: /sprint_wml
Disallow: /pqa
Disallow: /palm
Disallow: /gwt/
Disallow: /purchases
Disallow: /hws
Disallow: /bsd?
Disallow: /linux?
Disallow: /mac?
Disallow: /microsoft?
Disallow: /unclesam?
Disallow: /answers/search?q=
Disallow: /local?
Disallow: /local_url
Disallow: /shihui?
Disallow: /shihui/
Disallow: /froogle?
Disallow: /products?
Disallow: /products/
Disallow: /froogle_
Disallow: /product_
Disallow: /products_
Disallow: /products;
Disallow: /print
Disallow: /books/
Disallow: /bkshp?*q=*
Disallow: /books?*q=*
Disallow: /books?*output=*
Disallow: /books?*pg=*
Disallow: /books?*jtp=*
Disallow: /books?*jscmd=*
Disallow: /books?*buy=*
Disallow: /books?*zoom=*
Allow: /books?*q=related:*
Allow: /books?*q=editions:*
Allow: /books?*q=subject:*
Allow: /books/about
Allow: /booksrightsholders
Allow: /books?*zoom=1*
Allow: /books?*zoom=5*
Disallow: /ebooks/
Disallow: /ebooks?*q=*
Disallow: /ebooks?*output=*
Disallow: /ebooks?*pg=*
Disallow: /ebooks?*jscmd=*
Disallow: /ebooks?*buy=*
Disallow: /ebooks?*zoom=*
Allow: /ebooks?*q=related:*
Allow: /ebooks?*q=editions:*
Allow: /ebooks?*q=subject:*
Allow: /ebooks?*zoom=1*
Allow: /ebooks?*zoom=5*
Disallow: /patents?
Allow: /patents?id=
Allow: /patents?vid=
Disallow: /scholar
Disallow: /citations?
Allow: /citations?user=
Allow: /citations?view_op=new_profile
Disallow: /complete
Disallow: /s?
Disallow: /sponsoredlinks
Disallow: /videosearch?
Disallow: /videopreview?
Disallow: /videoprograminfo?
Disallow: /maps?
Disallow: /mapstt?
Disallow: /mapslt?
Disallow: /maps/stk/
Disallow: /maps/br?
Disallow: /mapabcpoi?
Disallow: /maphp?
Disallow: /mapprint?
Disallow: /maps/api/js/StaticMapService.GetMapImage?
Disallow: /maps/api/staticmap?
Disallow: /mld?
Disallow: /staticmap?
Disallow: /places/
Allow: /places/$
Disallow: /maps/place
Disallow: /help/maps/streetview/partners/welcome/
Disallow: /lochp?
Disallow: /center
Disallow: /ie?
Disallow: /sms/demo?
Disallow: /katrina?
Disallow: /blogsearch?
Disallow: /blogsearch/
Disallow: /blogsearch_feeds
Disallow: /advanced_blog_search
Disallow: /reader/
Allow: /reader/play
Disallow: /uds/
Disallow: /chart?
Disallow: /transit?
Disallow: /mbd?
Disallow: /extern_js/
Disallow: /calendar/feeds/
Disallow: /calendar/ical/
Disallow: /cl2/feeds/
Disallow: /cl2/ical/
Disallow: /coop/directory
Disallow: /coop/manage
Disallow: /trends?
Disallow: /trends/music?
Disallow: /trends/hottrends?
Disallow: /trends/viz?
Disallow: /notebook/search?
Disallow: /musica
Disallow: /musicad
Disallow: /musicas
Disallow: /musicl
Disallow: /musics
Disallow: /musicsearch
Disallow: /musicsp
Disallow: /musiclp
Disallow: /browsersync
Disallow: /call
Disallow: /archivesearch?
Disallow: /archivesearch/url
Disallow: /archivesearch/advanced_search
Disallow: /base/reportbadoffer
Disallow: /urchin_test/
Disallow: /movies?
Disallow: /codesearch?
Disallow: /codesearch/feeds/search?
Disallow: /wapsearch?
Disallow: /safebrowsing
Allow: /safebrowsing/diagnostic
Allow: /safebrowsing/report_badware/
Allow: /safebrowsing/report_error/
Allow: /safebrowsing/report_phish/
Disallow: /reviews/search?
Disallow: /orkut/albums
Allow: /jsapi
Disallow: /views?
Disallow: /c/
Disallow: /cbk
Allow: /cbk?output=tile&cb_client=maps_sv
Disallow: /recharge/dashboard/car
Disallow: /recharge/dashboard/static/
Disallow: /translate_a/
Disallow: /translate_c
Disallow: /translate_f
Disallow: /translate_static/
Disallow: /translate_suggestion
Disallow: /profiles/me
Allow: /profiles
Disallow: /s2/profiles/me
Allow: /s2/profiles
Allow: /s2/photos
Allow: /s2/static
Disallow: /s2
Disallow: /transconsole/portal/
Disallow: /gcc/
Disallow: /aclk
Disallow: /cse?
Disallow: /cse/home
Disallow: /cse/panel
Disallow: /cse/manage
Disallow: /tbproxy/
Disallow: /imesync/
Disallow: /shenghuo/search?
Disallow: /support/forum/search?
Disallow: /reviews/polls/
Disallow: /hosted/images/
Disallow: /ppob/?
Disallow: /ppob?
Disallow: /ig/add?
Disallow: /adwordsresellers
Disallow: /accounts/o8
Allow: /accounts/o8/id
Disallow: /topicsearch?q=
Disallow: /xfx7/
Disallow: /squared/api
Disallow: /squared/search
Disallow: /squared/table
Disallow: /toolkit/
Allow: /toolkit/*.html
Disallow: /globalmarketfinder/
Allow: /globalmarketfinder/*.html
Disallow: /qnasearch?
Disallow: /app/updates
Disallow: /sidewiki/entry/
Disallow: /quality_form?
Disallow: /labs/popgadget/search
Disallow: /buzz/post
Disallow: /compressiontest/
Disallow: /analytics/reporting/
Disallow: /analytics/admin/
Disallow: /analytics/web/
Disallow: /analytics/feeds/
Disallow: /analytics/settings/
Disallow: /alerts/
Disallow: /ads/preferences/
Allow: /ads/preferences/html/
Allow: /ads/preferences/plugin
Disallow: /phone/compare/?
Allow: /alerts/manage
Disallow: /travel/clk
Disallow: /commercesearch/services/search/
Sitemap: http://www.gstatic.com/s2/sitemaps/profiles-sitemap.xml
Sitemap: http://www.google.com/hostednews/sitemap_index.xml
Sitemap: http://www.google.com/ventures/sitemap_ventures.xml
Sitemap: http://www.google.com/sitemaps_webmasters.xml
Sitemap: http://www.gstatic.com/trends/websites/sitemaps/sitemapindex.xml
Sitemap: http://www.gstatic.com/dictionary/static/sitemaps/sitemap_index.xml
User-agent: *
Disallow: /p/
Disallow: /r/
Disallow: /*?
User-agent: *
Disallow: /bmi/
Disallow: /BVFrame.aspx
Disallow: /BVSandbox.aspx
Disallow: /cashback/admin
Disallow: /cashback/go
Disallow: /challenge
Disallow: /community/forums/tags
Disallow: /community/login.aspx?
Disallow: /fd/
Disallow: /history
Disallow: /images/search?
Disallow: /images?
Disallow: /kids/
Disallow: /maps/clicks.ashx?
Disallow: /math/
Allow: /news/search?*p1=%5bNewsVertical+Category%3d*%5d
Disallow: /news/search?
Disallow: /nutrition/
Disallow: /previewx
Disallow: /products/?q
Disallow: /products/accelerator
Disallow: /products/search?q
Disallow: /profile/
Disallow: /Proxy.ashx
Disallow: /results
Disallow: /search
Disallow: /Search
Disallow: /settings
Disallow: /shopping/*/c/*?q
Disallow: /shopping/*/search
Disallow: /shopping/accelerator
Disallow: /shopping/cashback/go
Disallow: /shopping/cashback/search?q
Disallow: /shopping/sa/
Disallow: /shopping/search?
Disallow: /shopping/twitter
Disallow: /social/search?
Disallow: /spbasic
Disallow: /spresults
Disallow: /static/
Disallow: /travel/css
Disallow: /travel/flight/flightSearch
Disallow: /travel/flight/flightSearchAction
Disallow: /travel/hotel/hotelMiniSearchRequest
Disallow: /travel/hotel/hotelSearch
Disallow: /travel/scripts
Disallow: /travel/secure
Disallow: /twitter/search?
Disallow: /videos/search?
Disallow: /videos?
Disallow: /w3c/
Disallow: /xrank/search?
Sitemap: http://sitemap.video.msn.com/sitemap/sitemap-en-us-index.xml
Sitemap: http://www.bing.com/browse/sitemap.xml
Sitemap: http://www.bing.com/celebrities/sitemap.xml
Sitemap: http://www.bing.com/finance/sitemapIndex.xml
Sitemap: http://www.bing.com/ges/2/sitemap.xml
Sitemap: http://www.bing.com/movies/search/sitemap.xml
Sitemap: http://www.bing.com/music/sitemaps.xml
Sitemap: http://www.bing.com/news/sitemap.xml
Sitemap: http://www.bing.com/onlinegames/sitemap.xml
Sitemap: http://www.bing.com/recipe/sitemap.xml
Sitemap: http://www.bing.com/shopping/static/sitemapindex.xml
Sitemap: http://www.bing.com/travel/sitemap.xml
Sitemap: http://www.bing.com/travel/sitemap/sitemapDestinations
Sitemap: http://www.bing.com/tv/sitemap.xml
Sitemap: http://www.bing.com/videogames/sitemap.xml
Sitemap: http://www.bing.com/weather/sitemap.xml
