Google Plus One News, Google Plus One Project, Google +1 Information

I am writing this column in India, where i'm on a operating vacation which has giving talks regarding social and digital media in varied cities.

The Indian media scene is fascinating, with newspapers thriving (a town like Mumbai has over ten English dailies, as well as six business dailies) and all-news networks growing (more than fifty, as well as a minimum of 5 business channels). i'd share some lessons for the US media in a very future column.

But today, i would like to revisit Google Plus and, the new social network that has been obtaining lots of attention since its launch one or two of weeks ago. when writing regarding its begin, I had planned to attend a month or therefore to touch upon it more, however am back as a result of the number of buzz (an unfortunate reference to the failed Google Buzz, I know) and fuss individuals are creating regarding it.

In my 1st column, Eight fast Thoughts on Google Plus and, I wrote regarding a number of the options price noting, as well as Circles (the ability to label your connections and share content with specific cohorts of folks) and Hangouts (group video chatting). These options are being mentioned widely, and in some circles (sorry, another Google pun), there’s abundant hype regarding how they'll modification our digital lives.

Here’s my list of what I’ve noticed within the past 2 weeks (though traveling through India means that not having the ability to use it the maximum amount as I should/would have liked to — build no mistake, Google Plus takes work!).

• It’s easier to induce a Google Plus invite. I wrote “My suggestion to Google would be to open it up as quick because it probably will (how regarding letting every user invite a hundred individuals they understand, like in Gmail's early days) in order that it will make the most the interest and curiosity.” And that’s precisely what’s happened (not as a result of my suggestion, of course). There are positively individuals you recognize, or those who understand individuals you recognize, who have and accounts and that they will invite you via email to affix. If you're totally stuck, be happy to tweet at me (@sree) or post on my Facebook Page wall along with your email address and that i can send you and invite in a very few days.



• Google Plus encompasses a higher shot at success than several expected. due to Google’s past social failures (Orkut, Buzz, Wave), it’s a pleasing surprise to ascertain the principally positive reaction that it’s had to date. It’s clear that Google encompasses a rather more careful, thoughtful and relevant approach this point around.



• Investors appear to love Google Plus.
  Writing in TechCrunch, Eric Shonfeld says $20 billion was added to Google’s market cap within the 1st days when it launched the new service, as investors assume this is often some way for Google to catch up with Facebook: what proportion is social price to Google? Investors added $20 billion to Google’s market cap the primary week when the launch of Google+ on June twenty eight. A Morgan Stanley downgrade on Friday, brought the whole all the way down to $15.8 billion as a result of doubts whether or not Google can indeed be able to make the most new product like Google+. however somewhere in between there, provide or take some billion, is what proportion a lot of the market thinks Google is price than before the launch of Google+.” many observers have dismissed this analysis and also the impact of Google Plus, however I do believe that Wall Street reacts completely to huge firms attempting to stay up with younger, hotter rivals.



• Techies love Google Plus.
  OK, build that the majority techies. My Google plus account is stuffed with gushing comments from tech consultants and early adopters. several praise its simple use and the way it makes it simple to share content across several teams of individuals. Others praise its interface and style. Others appears to be happy simply to own some place new to share their ideas. Mashable encompasses a sensible spherical from how ten standard Google plus users having been saying regarding the service.



• Facebook is listening to Google Plus. Mark Zuckerberg (whose profile merely says, “I build things”) encompasses a Google plus account - and has the foremost followers to date. It is sensible that Facebook’s creator is sorting out the competition (read the response Mashable’s Ben Parr got from Zuckerberg regarding Google Plus). As Facebook preps for its IPO, it must show investors that it’s getting to keep innovating and not go the manner of MySpace, that once dominated social networking. whereas i feel a number of the present chatter regarding Facebook fatigue has some truth to it, i feel the thought that Facebook (and it’s newly announced variety of 750 million active users) is in hassle is exaggerated. it'll adopt a number of the simplest options of Google plus and introduce alternative options within the months ahead. The recent launch of Facebook video chat via Skype shows that cluster video chatting, like Google’s Hangout, might not be too distant.



• Celebrities aren’t taking up Google Plus.
  Yet. not like the highest a hundred list of Twitter, that is dominated by the likes of girl Gaga, Justin Bieber, Barack Obama, Britney Spears and Kim Kardashian (that’s the highest 5, in order), high|the highest} a hundred list of Google plus users isn’t stuffed with entertainers nonetheless (the top 5 are Zuckerberg; Google founders Larry Page and Sergey Brin; and Vic Gundotra, who runs Google Plus). That’s as a result of it’s simply obtaining started. Once enough of their fans are on the service and also the celebrities make out that it’s another great way to induce attention, you would possibly see them arrive in hordes. however Rocky Agrawal, writing in TechCrunch, thinks and may not be what some celebrities, strapped for time, want: “The current Google+ interface would be less appealing to celebrities, as a result of the interface is meant to ask conversation and engagement.”



• Bottomline, it’s still too early to predict how successful Google Plus are going to be. 2 weeks is nothing within the lifetime of a social network, and creating predictions - glowing or otherwise - is foolish.

Source: 7 Additional Thoughts on Google Plus