The social network is Google's conceive to amendment the quasi-monopoly Facebook has enjoyed within the social media area for the past 5 years. however Google+ will have far-reaching implications for search. And whereas a number of the main points of how Google + can ultimately have an effect on search stay unclear, here are the key areas to look at below.
Search Results
Google suspended its Realtime Search on July four. The search feature, that displayed Twitter feeds in real time, was turned off by Google as a result of its contract with Twitter had expired. it's clear but, that the contract wasn't renewed as a result of Google plans on together with their own Google+ live feed into their searches, instead of Twitter's. thus whereas the main points stay murky, you must anticipate some iteration of Google +'s live feed displayed alongside search ends up in the close to future.
Brand pages
Google has said that their social network isn't able to support whole pages or profiles nevertheless. Obviously, if it needs an opportunity to compete with the likes of Facebook, the corporate can need to provide brands a compelling profile or page to speak with their followers. What quite platform Google+ intends to supply brands is nevertheless to seen.
URLs
Unlike Facebook, you cannot nevertheless claim your URL at intervals Google+. this could be connected to the very fact that the corporate hasn't rolled out whole pages nevertheless, however either means, you'll need to attend till you'll be able to begin printing your Google+ URL on your business cards.
Sparks Rankings
Sparks is Google+'s personalised content aggregator. Users will decide themes (such as cooking or cycle-cross, for example), and have content streamed to their profiles.
The SEO community is abuzz making an attempt to decipher how, exactly, one would increase their probabilities of obtaining their content into Sparks. Some have speculated that the method is such as of age prime of Google News pages. Barry Schwartz of seroundtable.com posted a reply from a Google exec saying that Sparks is "still pretty much in flux and being more expanded and tuned." thus, the SEO community continues to attend.
Posts
Google indexes public posts from Google+, maknig them accessible in search results, each after you are logged in and logged out of Google+. personal posts don't currently show up in Google search. Google+ conjointly indexes all comments created on public posts, which can undeniably hold substantial SEO weight.
Overall, Google+ contains a ton of sharing to try to to concerning how, exactly, it intends to rank content.
If there's one main takeaway of the implications Google+ has on SEO but, it's that real users, not keyword-and-link-seeking robots, can increasingly rank and share content. A recent study highlighted the very fact that Facebook usage is truly usurping time spent on the search-based net. while not a doubt, Google+, with its built-in content aggregators through Sparks, can take us one step more to understanding the web not as targeted around content, however around relationships.
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