Google and, the US search giant’s latest plan to war Facebook in social networking, is ready to become a basic a part of the company’s strategy across search, maps and on-line video, in keeping with Google’s chairman.
“The whole company is ramping up on prime of it,” Eric Schmidt, government chairman, told reporters at the Allen & Co media conference in Sun Valley.
Mr Schmidt said and can bring a brand new level of personalisation to the company’s various internet offerings, operating across Google product. “The assumption is that everything can move over to using the and infrastructure over time,” Mr Schmidt said.
Product enhancements in core search, core YouTube, and maps ought to facilitate drive adoption. “We’re making an attempt to use the identity infrastructure to form the Google product extremely fascinating,” he said.
Mr Schmidt said it had been too early to debate usage statistics for and, however that “all the signs are terribly positive” and therefore the biggest downside was that many folks were sad as a result of they don’t have their invites. Google has restricted the quantity of individuals using and therefore it will calculate bugs.
“There are one or two of privacy bugs, that were fastened inside many days,” he said, however added that early privacy issues were to be expected.
But and isn't a Facebook knock-off, Mr Schmidt said. “If you browse the reviews, folks appear to grasp that it’s somewhat completely different from Facebook,” he said. “We have a somewhat completely different read of privacy. The privacy defaults are completely different, the means we tend to handle it's completely different.”
He said that Circles, a feature on and that lets users choose discreet teams of individuals to share data with, would become a vital a part of Google’s different product, like Gmail and Buzz. “All the product within the company can evolve the Circles operate,” he said.
Mr Schmidt additionally said he believed that Google and may become one in all the most identity systems for the online, allowing a larger degree of customisation across numerous services. “There are multiple sources of identity and there'll be multiple sources of social networks,” he said.
“The issue on the web ... could be a lack of identity,” he said. “And if you had a robust and clear identity there’s lots of stuff you may do, once more with people’s permission.”
Google has been talking with Facebook for a minimum of 2 years concerning sharing information and contacts, Mr Schmidt said. “We would like to have deeper integration with Twitter and Facebook,” he said. But so far, “we haven’t been ready to agree.”
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